Direct Mail: Picture Slider

Direct mail often gets lost in a pile of mail. The client wanted something with a "Wow" factor. I worked with a print vendor to develop a custom dieline and the end result was this picture changing piece. This direct mailer featured a custom sliding front panel that changed pictures when the tab on the right was pulled out. We also used variable data printing to customize each piece with the recipient's first name for a bit of a personal touch.